Fractional COO for Growing Brands

I help founders turn operational chaos into a scalable, profitable machine without hiring a full-time exec.

Typically working with founder-led e-commerce businesses where growth has outpaced operational structure.

Fractional COO for SME Business

Hands-on COO support for business founders who need operational grip and predictable growth. I help businesses replace firefighting with systems, improving margin, fulfilment, retention, and team execution without hiring a full-time executive. Designed for growing traditional & e-commerce brands ready to scale with confidence.

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Why Fractional COO vs Full-Time

Most growing businesses don’t need a full-time COO they need senior operational thinking, clear priorities, and disciplined execution at the right moments.

A fractional COO gives you experienced leadership exactly where it matters: diagnosing problems, fixing the biggest leaks, and building systems that scale. You get strategic oversight and hands-on delivery without the cost, long-term commitment, or risk of a full-time executive hire.

It’s faster to engage, easier to adapt as the business evolves, and focused on outcomes not headcount. Ideal for founder-led brands that want control, clarity, and momentum before committing to a permanent COO role.

What We Identify

Most businesses don’t fail because of lack of demand,they stall because operations can’t keep up.

We help businesses fix margin leakage, inconsistent fulfilment, and cashflow surprises that make growth feel fragile. We replace reactive firefighting with a clear operating rhythm, defined ownership, and practical systems that improve execution across teams and partners.

Retention stops being accidental and becomes intentional, while founders regain time and control to focus on building a business that scales predictably rather than lurching from one issue to the next.

What you get

Growth system support

Operational clarity + execution

How It Works...

The engagement follows a clear, phased approach designed to bring order, momentum, and long-term resilience to the business.

1. Assess (Week 1): data + ops + customer journey → a ruthless plan
2. Stabilise (Weeks 2–4): fix the biggest leaks, build cadence
3. Scale (ongoing): retention + execution engine + team accountability

Who It's For...

Fractional COO support is most effective for businesses that have traction, but are feeling the strain of growth.

Founder-led brands with proven demand
Businesses growing beyond the stage where ad-hoc operations still work
Teams feeling stretched by fulfilment, cashflow, or execution issues
Founders who need operational leadership, not more tactics
Brands preparing to scale but not ready for a full-time COO hire

Want a straight answer on what to fix first?

Email us your store URL and biggest pain point. I’ll reply with the first three moves I’d make.

Resource / Downloads

Download an overview of how we work, what to expect from a fractional COO engagement, and where this approach adds the most value.

Testimonials

"The improvement it has had on our business operations is incredible, we can’t recommend this enough!"

“Simon brought structure and discipline to a business that had grown faster than its operations. Delivery improved, margin issues were addressed, and the business became far easier to manage — without hiring a full-time COO.”

“As the business grew, operations became increasingly reactive. Simon helped us bring structure to planning, tighten cost and margin control, and improve how fulfilment and day-to-day execution were managed. The business now runs with far more clarity and predictability"

Fractional COO for E-commerce