Belscar

Case study

Luxury E-Commerce Brand

A branded native app for authenticated luxury resale—trust, content, and conversion on mobile.

← All case studiesLuxury resale (Shopify)
  • Digital product
  • Systems

+58%

Mobile conversion uplift

+47%

Repeat purchase

+23%

AOV increase

The business

A Shopify-based luxury e-commerce brand specialising in authenticated pre-owned designer handbags, accessories, and jewellery—competing in a demanding UK luxury resale market.

The problem: trust and mobile experience

High-ticket purchases need confidence in authenticity; the audience is mobile-first, but mobile web underperformed desktop; standard templates could not carry luxury-grade detail.

  • Trust barrier on four-figure purchase decisions
  • Mobile web conversion materially below desktop
  • Shopify templates insufficient for authentication and provenance storytelling
  • High acquisition cost with limited repeat purchase
  • Brand differentiation vs. large marketplace incumbents

What we did

Approach

We built a branded mobile app with Shopify Storefront API integration, custom metafields for luxury-specific content, and flows tuned for high-value resale.

  1. 1

    Weeks 1–2: Design & integration

    Luxury-appropriate UI; Storefront GraphQL integration; custom metafield schema for authentication and condition detail.

  2. 2

    Week 3: Authentication features

    Authenticity card per product; condition reporting with imagery; 'Included with purchase' chips; provenance and location display.

  3. 3

    Week 4: Commerce & engagement

    Native checkout with saved payment methods; push notifications for new arrivals and offers; wishlist and favourites; reviews (Judge.me with fallback); rich media gallery.

Outcomes

Results

Revenue and engagement

  • ·Material uplift in mobile conversion vs. mobile web (implementation-specific)
  • ·Higher repeat purchase supported by notifications and owned channel
  • ·Higher average order value supported by premium mobile experience
  • ·Reduced reliance on paid acquisition where owned channel performs

Brand, trust, and operations

  • ·Standalone app signals a serious operator vs. casual resellers
  • ·Detailed authentication content to reduce return anxiety
  • ·Comprehensive product information reducing pre-sale enquiries
  • ·Real-time inventory sync; fewer oversell incidents; streamlined checkout

Directional metrics for that rollout, as reported by the client; not a guarantee for other brands.

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